Privacy policy

Last updated: 04/08/2025

This Privacy Policy describes how ezink.co (“the Site”, “we”, “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Personal Information We Collect

When you visit the Site, we collect certain information about your device, interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. “Personal Information” includes any data that can uniquely identify an individual.

Device Information

  • Examples collected: Browser type, IP address, time zone, cookie data, pages or products viewed, search terms, site interaction data.
  • Purpose: To accurately load the Site, optimize user experience, and analyze traffic.
  • Collected via: Cookies, log files, web beacons, tags, pixels.
  • Shared with: Shopify (our ecommerce platform).

Order Information

  • Examples collected: Name, billing and shipping address, payment info (credit card, etc.), email, phone number.
  • Purpose: To fulfill orders, process payments, arrange shipping, provide customer service, detect fraud, and deliver transactional communications.
  • Source: Provided by you.
  • Shared with: Shopify.

Text & SMS Marketing (Klaviyo)

We use Klaviyo as our SMS marketing platform.

By opting into our SMS program (via checkout, pop-up, keyword, or embedded forms), you agree to:

  • Receive automated promotional texts (e.g., new drops, flash sales, birthday offers) and transactional texts (e.g., order updates, cart reminders).
  • Receive personalized content using your name, order history, and browsing behavior.
  • Understand that consent is not a condition of purchase.
  • Accept that message and data rates may apply depending on your mobile provider.

Data Collected for SMS:

  • Your phone number, name, purchase behavior, and website interactions.
  • This data is securely stored and managed by Klaviyo and may be used to create targeted segments and personalized messages.
  • Your data may also be transmitted to SMS delivery providers solely for fulfillment purposes.

How to Opt-Out:

  • Text STOP to any SMS received.
  • Click the unsubscribe link in any text message.
  • Alternative keywords (e.g., “cancel”, “quit”) are not guaranteed to remove you.

Minors

We do not knowingly collect Personal Information from individuals under the age of 15. If you are a parent or guardian and believe your child has submitted data, please contact us to request deletion.

Sharing Your Information

We share your data with third-party providers to fulfill our obligations and enhance your experience.

Examples:

We may also share your Personal Information:

  • To comply with laws and legal requests (e.g., subpoenas, warrants).
  • To protect our legal rights.

Behavioural Advertising

We use your Personal Information to deliver targeted ads and marketing.

Tools We Use:

  • Google Analytics – Opt-Out
  • Klaviyo & Meta for ad retargeting and segmentation.
  • Cookies and pixels to track user behavior across the Site and ad networks.

You can opt out of targeted advertising via:

Use of Personal Information

We use your data to:

  • Sell and deliver products
  • Communicate with you
  • Improve our offerings
  • Send promotional content
  • Detect fraud and abuse

Data Retention

We retain your Personal Information unless and until you request erasure or account closure. Retention supports legal compliance, fraud detection, and performance analysis.

Cookies

We use cookies for:

  • Functionality (login, preferences)
  • Performance tracking
  • Advertising and remarketing
  • Social media sharing

Most cookies are persistent and last 30 minutes to 2 years. You can manage cookies via your browser settings. Learn more at AllAboutCookies.org.

Do Not Track

We do not currently respond to browser-based “Do Not Track” signals due to a lack of uniform standards.

Changes

We may revise this policy periodically to reflect legal, operational, or technological updates. Last updated: 04 August 2025

Contact

For questions, concerns, or data access/deletion requests, contact:

Email: hello@ezink.co